We offer a range of local SEO services, but my strategy focuses on the most impactful tasks that yield the quickest results for your business. As a local service business, your primary goal is to get leads—and get them fast.
The first thing we do is get your Google Business Profile set up and optimized. Part of that process includes competitive analysis in your industry and local area. We look at how many pictures, reviews, Google posts, and blog posts your competitors are using and ensure that we at least match their efforts, if not surpass them. By doing more than them, we can increase the likelihood of ranking higher.
80% of lead flow comes through Google Business Profile optimization, so it’s critical to get this right. After that, we focus on supporting elements like on-site SEO. This includes ensuring the right keywords and H1 headings are in place and making sure your site includes the essential pages that Google likes, such as an About Page, a Contact Us page, and Service pages. We also add YouTube videos to the service pages to help us rank not only on Google but also on YouTube, which boosts the overall SEO strategy.
Our process prioritizes the optimization of your Google Business Profile. After that, we implement best SEO practices on your website, integrating blog posts and YouTube videos into the content to support your Google Business Profile. We also focus on off-page SEO, directing traffic to your website through external sources.
This process involves starting with the most critical tasks that will have the most immediate impact on your rankings and then working down the list to handle supporting activities. Our aim is to get you visible as quickly as possible while building a solid foundation for long-term success.
A common mistake businesses make in local SEO is getting caught up in tasks that won’t deliver significant results. There is a difference between global SEO and local SEO, and many businesses waste time and resources on global SEO strategies that don’t apply to them. We focus specifically on local SEO and avoid getting distracted by tasks that won’t move the needle.
Businesses often waste time on things that are either unnecessary or too time-consuming, and sometimes these tasks can be outsourced cheaply. Our approach focuses on the actions that have the greatest impact on local search rankings, ensuring that your efforts are efficient and effective.
The timeline for ranking your website on Google can range from 6 to 12 months, depending on various factors. It’s not a straightforward or guaranteed process, and anyone promising quick results is not being honest. From my experience working with local service businesses in St. George, Utah, this is a realistic timeframe for seeing noticeable improvements in search rankings. Sometimes it happens faster, and other times it may take longer, but we work as quickly as possible to push up that timeline.
Once your website is ranked and you’re seeing the lead flow you need, I focus on training you or someone from your team to maintain that ranking. My goal isn’t to have you pay me indefinitely like most SEO agencies. Instead, I help you develop the skills to manage your SEO in-house.
I provide documentation, templates, tools, and clear instructions on how to maintain your ranking. There are only two or three tasks you need to handle regularly to keep your ranking long-term. This cost-effective strategy allows businesses to take control of their SEO and keep expenses low while continuing to see the benefits of the work we’ve done.
Book a free web strategy session with Samantha today!
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